Digital Marketing Interview Questions 101
The world is more digitalised than ever, and the idea of promoting something has transformed from traditional marketing techniques such as billboards and physical catalogues to digital marketing such as social media ads and short videos.
As people are spending more time online through their devices, it makes sense that Digital Marketing is only getting more relevant across all industries to acquire brand recognition and ensure brand loyalty.
In this ever-changing landscape, a Digital Marketing professional is expected to identify trends and insights to develop strong and innovative strategies to promote brands, products, and services using tools such as SEO, email, display marketing, and more.
If you are interested in Digital Marketing roles, here are some challenging Digital Marketing interview questions you should prepare before going for the interview.
Digital Marketing Interview Questions You Should Know
Digital Marketing Interview Question 1 – Why Should We Invest in Video Content?
Online video content has taken the world by storm in recent decades. Video content can be in the form of long or short in terms of duration, is easier to be consumed compared to text, and free content is everywhere – also easily shareable.
With such accessibility, videos have become a favourite pastime, and people’s purchase decisions are highly affected by the Key Opinion Leaders (KOL) featured in online videos.
For example, a Youtube channel specialising in smartphone reviews could bring high ROI if companies invest in sponsoring their videos and getting their product featured in the videos. Aside from engaging the existing base of followers, the said video as well as promotions can be shared publicly to drive engagement and conversion.
Short-form videos in TikTok can also be influential and effective in targeting a mass audience – with more affordable pricing compared to traditional marketing channels.
Digital Marketing Interview Question 2 – How Relevant is SEO in Years to Come?
Due to its organic nature, SEO is seen as a crucial and cost-effective tool to drive traffic and awareness of a brand, when done correctly. More and more emphasis is placed on content, where displaying relevant content to the right audience will be crucial for every industry.
Search engines are a part of the lives of billions in this world, and they will remain for decades to come. Innovation in technology is also making the internet more accessible, such as using voice commands to purchase an item directly online.
Brands have to consistently focus on SEO through website speed optimisation, keywords, backlinking, and more to avoid being left behind as new content pops up on the internet every second.
Digital Marketing Interview Question 3 – How Can We Utilise Automation in Digital Marketing?
Digitalisation is not just about having an online presence or moving operations online, but also optimising workflows using online tools to eliminate manual processes for more productive work.
In Digital Marketing, there are many ways to utilise automation to its fullest potential:
- Automating customer subscriptions to enter your email newsletter and drip campaign’s contact list
- Automating live videos to handle e-commerce fulfilment (order, payment, tracking, delivery, etc.)
- Automating CRM to receive weekly reports to quickly identify trends and devise strategies to capitalise or mitigate losses
- Automating social media calendar to publish timely social media engagement posts
- Automating customer signups to enter the billing system
And so much more, the world is practically your oyster.
Digital Marketing Interview Question 4 – Most Important Social Media Marketing Metrics?
It depends on the intent of the campaign, and the final results that we are measuring. For example, we would use metrics such as website traffic, URL shares and clicks to measure the success of our awareness campaign.
We wouldn’t use conversion metrics such as online sales, form submissions, and webinar signups to measure engagement, but comments, replies, and retweets instead.
Digital Marketing Interview Question 5 – List Down The Disadvantages of Digital Marketing
Firstly, it is time-consuming. For example, optimising the website for SEO or social media advertising takes a long time and most of the time, the results will not be shown immediately so it’s important to be patient and persevere in following the best practices.
Secondly, it’s difficult to keep up with the latest trends because we are competing in a global rivalry. The team must also learn new tools and processes to capitalise on the ever-changing trends, constantly training and pivoting in a fast-paced environment.
Thirdly, as Digital Marketing spans a high number of online channels, it’s challenging to monitor all at once to provide excellent customer engagement and service – which could jeopardise the brand’s image if we receive an overwhelming number of complaints.
Final Remarks
If Digital Marketing is the path that you’d like to venture into and master, you should definitely get updated with the latest Digital Marketing trends, tools, and phrases aside from preparing for Digital Marketing interview questions. Fortunately, there are plenty of online Digital Marketing courses for you to discover.
Looking for other majestic jobs? Aside from Digital Marketing interview questions, check out other interview questions guides as an Account Executive, Cabin Crew, HR Manager, and more! It’s time to apply for the right jobs in Malaysia, for a majestic life.
