Role Overview We are seeking a results-driven Facebook Ads Expert to plan, execute, and optimize paid advertising campaigns across Meta platforms (Facebook, Instagram, Messenger, Audience Network). The ideal candidate has a deep understanding of digital marketing funnels, creative testing, and analytics to deliver high ROI. Key Responsibilities -Plan, launch, and manage paid campaigns on Facebook and Instagram.   -Conduct audience research and develop effective targeting strategies.   -Create, test, and optimize ad creatives, copy, and formats for performance.   -Monitor and analyze campaign performance, adjusting for best ROI/ROAS.   -Implement A/B testing for creative, audience, and bidding strategies.   -Track and report campaign results, providing insights and recommendations.   -Collaborate with design and content teams to align creative with campaign goals.   -Stay up-to-date on Facebook Ads policies, trends, and best practices.   -Manage ad budgets effectively to maximize return on spend. [Apply now at https://my.hiredly.com/jobs/jobs-malaysia-marketsense-ict-sdn-bhd-job-facebook-ads-expert] ; Requirements:- -Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).   -Proven track record managing Facebook Ads campaigns with measurable success.   -Strong knowledge of Meta Ads Manager, Business Manager, and tracking tools.   -Experience with Pixel setup, conversion tracking, and retargeting strategies.   -Understanding of full-funnel marketing (awareness, consideration, conversion).   -Strong analytical skills and proficiency with tools like Google Analytics.   -Ability to work with creative teams to produce high-performing content.   -Certifications in Facebook/Meta Ads are a plus.