A. Brand Marketing

- Actively participate in driving new product development and lead the execution of  marketing campaigns for new product launches.

- Develop house brand packaging designs for both local and export markets.

- Design and implement strategic marketing initiatives to drive brand awareness,  consumer acquisition, and revenue growth for Promex Brand (priority in Malaysia Market).

- Identify product unique selling points and craft compelling messages across marketing channels (digital, in-store, etc).

- Develop campaign key visuals to achieve marketing objectives.

- Plan and execute national scale marketing supports (gift with purchase, national contest, etc).

- Design and manage video shooting in collaboration with chefs.

- Work with external marketing agencies, contractors, and vendors as needed,  ensuring quality and cost-effectiveness.

B. Digital Marketing
- Participate and support digital marketing plan for Promex in Malaysia.
- Lead content planning and strategizing for assigned social media platform.
- Lead Collaborative Ads (CPAS) management for assigned social media platform.
- Lead ads budget management for assigned social media platform.
- Manage and collaborate with influencers to strengthen Promex brand awareness  in Malaysia.

C. Business Intelligence / Analytics
- Analyze market trends and opportunities (with available data resources).
- Conduct commercial surveys to identify potential new product development.
- Monitor and analyze marketing campaign performance, using data to make data-driven decisions and optimizations.

D. Corporate Branding
- Conduct brand check for design elements in exhibitions participated by company.
- Create or improve corporate stationery items.

E. Budget Management
- Monitor marketing budget effectively, ensuring cost efficiency and ROI measurement.

F. Others
- Undertake projects as and when required, in line with business needs