Company Overview

INDUSTRY :

SUPPLY CHAIN FOR AUTOMOTIVE SPARE PARTS, HARDWARE AND INDUSTRIAL SUPPLIES.

Borneo started in 1856 as a general trading company marketing and distributing a wide range of products from consumer to industrial items and later specialized in marketing and distribution throughout West & East Malaysia supported by its own warehousing facilities at Branch level.

Borneo Technical operates from the main headquarters in Shah Alam and 4 Branches and 7 Sales Service Centers located nationwide. The main business activities can be divisionalized into three Business Units of Automotive Batteries Division, Automotive Parts, Lubricants and Industrial Supplies Division, Motorcycle and Tyres Division. A large proportion of sales are done through dealers network, workshops and service canters being established further downstream. With sales office throughout Malaysia, Borneo remains in an advantageous position providing quick and prompt service. Its Headquarters in Section 13, Shah Alam is home to 78 employees with a total staff force of 200 employees.

Borneo’s comprehensive distribution network is one of its most important assets. It services 3872 clients from the main Headquarters, 4 Branches and 7 Sales Service Centres. This extensive distribution network in Malaysia with a wide geographical coverage reaching all levels of supply chain is not easy to be duplicated. Borneo’s physical network and its seasoned sales staff coupled with market knowledge provides the backbone for Borneo’s operations. By having its own distribution network, Borneo Technical is able to implement sales strategies effectively and introduce new products to its customers in an expeditious and competitive manner.