About the Role We are looking for a creative and results-driven Marketing Executive to join our team. The Marketing Executive will support go-to-market activities with a specific focus on driving store traffic and brand loyalty for our FandB outlets. You will work with team managers to deliver impactful food-centric campaigns, seasonal launches, and digital dining experiences. The ideal candidate must understands the "crave-ability" of food and has the organizational skill to manage end-to-end activations, from mall advertising to social media management. Key Responsibilities Campaign and Menu Launches -Plan and execute integrated marketing campaigns for new menu launches, seasonal bundles, and festive promotions. -Track campaign performance at the store level to optimize ROI and foot traffic KPIs. -Manage and identify localized influencers to help to boost brand discovery and maximize store conversion. -Liaise with mall marketing teams to optimize on-site brand visibility through the tactical placement of store promotions across all available mall advertising platforms. Content and Brand Marketing -Develop appetizing marketing content, including food photography briefs, social media "foodie" posts, and EDMs. -Ensure brand tone and visual consistency across all menus, digital boards, and physical outlets. -Drafting comprehensive briefs to define FandB brand identities and translate these concepts into high-impact visual presentations for internal stakeholders and partners. Digital and Social Media Management -Manage social media accounts (Instagram, TikTok, Facebook, etc.) and website with a focus on trending food content. -Support digital ads and coordinate with food delivery platforms (GrabFood, Foodpanda) for merchant-side promotions. -Develop the customer journey across digital touchpoints, including self-service kiosks, mobile ordering apps, and delivery platform interfaces. Store Events and Promotions -Assist in planning brand activations, outlet grand openings, and local store marketing (LSM). -Work with vendors and internal operations teams to ensure point-of-sale (POS) materials are displayed correctly. Market Research and Reporting -Conduct competitor analysis on FandB trends, pricing, and promotional mechanics. -Prepare reports on campaign effectiveness and suggest menu improvements based on customer feedback. Cross-Team Collaboration -Work closely with design, operation, and product teams to align marketing initiatives. -Liaise with external agencies.   Benefits -Medical Insurance -Dental and Optical benefits -Company trip -Travelling Allowance [Apply now at https://my.hiredly.com/jobs/jobs-malaysia-v-capital-kronos-berhad-job-marketing-executive-f-b-qsr-focus] ; Requirements:- -Diploma/Degree in Marketing, Communications, or related field. -1–3 years in marketing, specifically within the FandB or QSR industry. -Strong understanding of digital and social media marketing trends. -Excellent command of written and spoken English. -Excellent copywriting skills, especially for promotional offers and food descriptions. -Creative, detail-oriented, and able to work in a fast-paced environment. -Proficiency in basic design tools (Canva/Photoshop) is a plus.