**Key Responsibilities:** - **Custom CMS Management:** Oversee and refresh product listings, banners, and promotional landing pages using our specialized backend system. - **Dev-Team Collaboration:** Collaborate closely with internal or external developers to apply SEO enhancements, integrate tracking pixels, and improve UI/UX on the custom platform. - **Omnichannel Marketing:** Implement digital advertising campaigns across Meta, Google, and TikTok, ensuring accurate tracking of all traffic back to our custom website. - **Data Analysis:** Utilize Google Analytics (GA4) and internal reports to assess user behavior on our unique site structure and refine the conversion funnel. - **Content and Social:** Create and manage a consistent content calendar to boost brand engagement and drive traffic directly to the site. - **Troubleshooting:** Detect and report any site bugs or performance issues that could affect marketing return on investment (ROI). [Apply now at https://my.hiredly.com/jobs/jobs-malaysia-becon-enterprise-sdn-bhd-job-digital-marketing-executive] ; Requirements:- - **Technical Proficiency**: You are more than just a "social media person." You have a solid grasp of website functionality and can easily navigate custom-built content management systems (CMS). - **Experience**: 1 to 3 years in Digital Marketing or E-commerce. - **Analytical Abilities**: Strong capability to analyze data from Google Search Console and Analytics to propose website enhancements. - **Flexibility**: Given our custom website, you should be a fast learner able to adapt to unconventional tools and procedures. - **Communication Skills**: Fluency in English and Bahasa Malaysia. The ability to convey marketing requirements in technical terms for developers is highly advantageous. - **Desired Technical Skills**: - Familiarity with Google Tag Manager (crucial for tracking on customized sites). - Basic knowledge of HTML/CSS is beneficial. - Proficiency in Meta Ads Manager and Google Ads. - Experience in managing online marketplaces (Shopee/Lazada) in conjunction with a standalone web store.