-Create Engaging Ad Copy: Write compelling, concise, and action-oriented content for ads across multiple platforms (e.g., Facebook, Instagram, XHS, etc.). -Optimize Content for Performance: Regularly review ad performance data and adjust content to improve click-through rates (CTR) and conversion rates (CVR). -Content Strategy Development: Collaborate with the marketing and creative teams to develop content strategies that align with campaign goals and target audience needs. -Research and Trend Analysis: Stay current with industry trends, competitor strategies, and audience behavior to inform ad content and strategy. -Collaboration: Work closely with designers, digital marketers, and other stakeholders to ensure that ad content aligns with the overall campaign message and design. -Compliance and Guidelines: Ensure all content meets brand guidelines, compliance standards, and platform-specific policies. -Perform other tasks as assigned, including participation in special projects and initiatives. [Apply now at https://my.hiredly.com/jobs/jobs-malaysia-skintific-malaysia-job-content-specialist-social-media-ads] ; Requirements:- -Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field (or equivalent experience). -2+ years of experience in content creation, copywriting, or advertising, with a focus on digital ads. -Proven ability to write clear, persuasive, and creative ad copy. -Strong understanding of digital advertising platforms and content requirements (e.g., Instagram Ads, Facebook Ads, etc.). -Experience with content management and ads performance tracking tools will be an added advantage.  -Ability to analyze data and translate insights into actionable content strategies. -Excellent communication skills, both written and verbal.