Senior Marketing Executive
全职 (9:00AM - 5:00PM)
MYR 4,500.00 - 6,500.00/mth
高级主管
3 年经验
Marketing/Business Development (Marketing Executive)
(办公室) No 52 & 53, Jalan Besar, 43800 Dengkil, Selangor, Malaysia
Senior Marketing Executive
(办公室) No 52 & 53, Jalan Besar, 43800 Dengkil, Selangor, Malaysia
职位详情
1. E-Commerce Planning & Strategy
Formulate and execute strategies to drive online business growth in line with company goals.
Study industry trends, consumer behavior, and competitor activities within Malaysia and nearby markets.
Explore and assess potential digital sales channels such as Shopee, Lazada, and TikTok Shop.
2. Online Store Oversight
Manage daily functions of the company’s e-commerce platforms (e.g., Shopify, WooCommerce).
Maintain and update product information, pricing, stock levels, and online content.
Ensure efficient processing of customer orders and delivery, while maintaining service quality.
3. Online Marketplace Operations
Oversee seller accounts, campaigns, and promotional activities on major marketplaces.
Ensure adherence to platform requirements and optimize for recognition programs (e.g., Shopee Preferred, LazMall).
Liaise with platform representatives to boost visibility and performance.
4. Digital Marketing & Advertising
Collaborate with internal teams or marketing partners to run campaigns across various channels (SEO, paid ads, social media, email).
Manage and refine online ad performance across platforms like Google, Facebook, and TikTok.
Use performance data to improve customer acquisition and retention efforts.
5. User Experience & Conversion Enhancement
Analyze user interaction and feedback to enhance website navigation and conversion rates.
Handle customer support via live chat and email, ensuring satisfaction post-purchase.
Design retention strategies like loyalty rewards, referral incentives, and product bundles.
6. Performance Tracking & Analysis
Monitor key performance indicators such as website traffic, conversion rates, sales results, and return on ad spend (ROAS).
Use tools like Google Analytics and platform dashboards to gather insights.
Suggest data-driven improvements to enhance overall e-commerce performance.
7. Fulfillment & Logistics Support
Work hand-in-hand with logistics teams to guarantee timely and accurate delivery.
Improve shipping cost-efficiency and assess courier service performance.
Oversee return/refund processes and aim to reduce unnecessary losses.
8. Tech Support & System Integration
Coordinate with technical teams for website enhancements, plugin setups, and system integrations (e.g., POS, ERP).
Ensure site usability across devices and browsers.
Keep updated with the latest digital commerce tools and innovations such as AI-powered features.
工作要求
Core Competencies
Solid understanding of Malaysia’s e-commerce trends and online consumer habits
Skilled in running digital marketing campaigns and interpreting campaign results
Good at handling project timelines and working with different teams across functions
Knowledgeable in user experience design, SEO, and digital buyer journeys.
Basic technical understanding of web platforms (HTML/CSS, Shopify, WooCommerce) is advantageous.
Qualifications
Bachelor's Degree in Marketing, E-Commerce, Business, IT, or related disciplines.
3 to 5 years’ experience in digital commerce or online marketing.
技能
公司介绍
HENG SHENG HARDWARE SDN BHD
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HENG SHENG HARDWARE SDN BHD
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