Responsibilities

• Analyze the company’s market segments using market research.
• Develop the main idea of the marketing campaign.
• Develop promotional tools for the marketing campaign.
• Collaborate with stakeholders to monitor key activities and ensure the smooth execution of the marketing campaign.
• Work with vendors and contractors on campaign communication materials such as posters, brochures and signage.
• Evaluate the effectiveness of the marketing campaign using surveys and other tools.
• Plan PR activities (e.g. product launch, roadshows) in accordance with timelines and budget requirements.
• Coordinate event logistics and set-up of event venue.
• Define social media marketing objectives and KPIs.
• Draft social media content for various social media platforms.
• Evaluate the effectiveness of the social media marketing using performance metrics